Byers House
Conceptualized and developed project scope to convert the iconic filming site used as home to Joyce, Jonathan, and Will Byers in Stranger Things into an immersive vacation rental for show fans.
Learn more about the project here.
Nature’s Recipe
Acted as an in-house agency and executive producer at Rover to create a 4-part social video series for Nature’s Recipe highlighting the benefits of proper nutrition to fuel dogs living their best lives. Videos and corresponding social posts drove over 6.7MM+ impressions, 1.4MM+ video views, and 150K+ engagements.
See more here.
Rover Dogumentaries
Produced long-form video pieces highlighting the unique bonds between dogs and their humans.
See more here.
Dogs Model the Trendiest Halloween Costumes
Created as original social content to drive SEO authority, backlinks, and earned media, this photo project received over 300 placements across the US, UK, and Canada, including ET Live, MSN, Martha Stewart, and Yahoo Lifestyle.
In 2020, Instagram featured the Lady Gaga Met Gala dog costume photo in their #diyfashion ad campaign.
Read the article here.
Lady Gaga at the Met Gala (Photo credit: Bret Neuman)
Billy Ray Cyrus with Lil Nas X (Photo credit: Bret Neuman)
Elton John from Rocketman (Photo credit: Bret Neuman)
Robin and Steve from Stranger Things (Photo credit: Bret Neuman)
Amazing Jumping Dog Reaction Viral Video
Created as a social video meme, this remix has organically garnered over 10MM+, 1.3MM+ engagements, and more than 28MM+ people reached.
Game of Thrones Series Finale Reactive Social Content
Created in real-time in response to trending conversations around the Game of Thrones series finale, generating multiple press pickups.
Dog-Friendly Companies: Kong
Produced partner content in-house to highlight dog-friendly companies whose mission closely aligns with Rover’s.
Giphy Brand Page
Conceptualized and led efforts to create Rover’s Giphy page as a brand awareness channel by developing GIFs and animated stickers that were searchable via social platforms such as TikTok and Instagram. This channel has over 400 Rover-branded GIFs and sticker uploads, generating 1.2B+ views .