Byers House
Conceptualized and developed project scope to convert the iconic filming site used as home to Joyce, Jonathan, and Will Byers in Stranger Things into an immersive vacation rental for show fans.
After its successful launch, The project achieved unprecedented new user activation, garnered national press coverage, and earned "Guest Favorite" status on Airbnb, ranking in the top 5% of homes.
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Interactive Christmas light wall
Upside Down-themed game room
Byers House featured in Stranger Things
Byers house kitchen
Will's bedroom
Jonathan's bedroom
Nature’s Recipe
Served as an in-house agency and executive producer at Rover to develop a 4-part social video series for Nature’s Recipe, showcasing how proper nutrition fuels dogs to live their best lives.
The campaign generated over 6.7 million impressions, 1.4 million video views, and 150,000 engagements through videos and accompanying social posts.
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Rover Dogumentaries
Produced long-form video pieces highlighting the unique bonds between dogs and their humans.
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Dogs Model the Trendiest Halloween Costumes
Developed as original social content to boost organic SEO authority, generate backlinks, and secure earned media, this photo project achieved over 300 media placements across the US, UK, and Canada, including ET Live, MSN, Martha Stewart, and Yahoo Lifestyle features.
In 2020, Instagram featured the Lady Gaga Met Gala dog costume photo in their #diyfashion ad campaign.
Read the article here.
Lady Gaga at the Met Gala
Billy Ray Cyrus with Lil Nas X
Elton John from Rocketman
Robin and Steve from Stranger Things
Game of Thrones Series Finale Reactive Social Content
Created in real-time as a response to trending conversations during the Game of Thrones series finale, generating multiple press pickups.
Dog-Friendly Companies: Kong
Produced partner content to highlight dog-friendly companies whose mission closely aligns with Rover’s.
Giphy Brand Page
Conceptualized and led efforts to create Rover’s Giphy page as a brand awareness channel by developing GIFs and animated stickers that were searchable via social platforms such as TikTok and Instagram. This channel has over 400 Rover-branded GIFs and sticker uploads, generating 1.2B+ views .